A Little Exercise with Sanrio Characters!?
Meet "MUGYUUUS," the Plush Toys You Can Squeeze Between Your Thighs for a Secret Workout!

The beloved Sanrio characters, adored by people of all ages around the world, are making their debut as MUGYUUUS, plush toys that let you sneak in a little exercise by squeezing them between your thighs!

The MUGYUUUS Sanrio Characters collection features six popular characters: Hello Kitty, Pochacco, Pompompurin, My Melody, Kuromi and Cinnamoroll.

Get in a little workout while working at your desk or studying with these irresistibly adorable, MUGYUUUS friends! MUGYUUUS cuteness might just give you the extra motivation to power through your work, studies, and workout![

Squeeze, exercise, and stay productive! A plush toy that lets you sneak in a little workout while you work at your desk.

“I want to exercise even while sitting!”
MUGYUUUS is a weighted plush toy that lets you sneak in a little workout simply by squeezing it between your thighs while seated.

By firmly squeezing MUGYUUUS between your legs, you can engage your adductor muscles and pelvic floor muscles.

It can also be used as a handy support item for maintaining toned-looking legs and glutes, while helping address everyday concerns such as crossing your legs, bow legs, and pelvic alignment. Weighing approximately 420g (14.8 oz), MUGYUUUS has just the right amount of weight to incorporate into your daily routine.[

So Many Ways to Use MUGYUUUS! Work Out Together While Enjoying a Little Comfort.

In addition to using MUGYUUUS while working at your desk, you can also enjoy a little workout with it during your relaxing time at home.

Just like cuddling and playing with a plush toy, you can work out together with MUGYUUUS while enjoying its comforting presence.

• 
  Lift MUGYUUUS up and down to work your upper arms.
• Squeeze it between your thighs: “Squats”
  Do squats while holding MUGYUUUS between your thighs. Engage your core for a full-body workout.
• Lie down at home: “Airplane Pose”
  Lie down and hold MUGYUUUS between your feet for an abdominal workout.[

MUGYUUUS Sanrio Characters Collection: 6 Characters Available

Hello Kitty

Pochacco

Pompompurin

My Melody

Kuromi

Cinnamoroll

About MUGYUUUS

For Desk Workers Who Find It Difficult to Stay Active While Sitting All Day
MUGYUUUS is a weighted plush toy designed to help you sneak in a little exercise at the office by squeezing it between your thighs. By giving MUGYUUUS a firm squeeze, you can engage your adductor muscles and pelvic floor muscles.

Stay focused on your work while getting in a little workout, all while enjoying the comforting sight of these adorable animals.

Release Date: Thursday, November 26, 2026, at 12:00pm.
*Release dates may vary by country.
*Product release and specifications may change, be postponed, or canceled due to various circumstances. Thank you for your understanding.

◆ Product weight：Approx.420g
◆ Product size：
[Hello Kitty] Approx.W130×H190×D90/mm
[Pochacco] Approx.W110×H220×D90/mm
[Pompompurin] Approx.W150×H200×D90/mm
[My Melody] Approx.W130×H250×D100/mm
[Kuromi] Approx.W130×H230×D110/mm
[Cinnamoroll] Approx.W220×H170×D90/mm

◆ Package size：Approx. W88xH75xD76/mm
◆ Product material：Polyester,　Glass beads　[Package] Paper
◆ 1PC : ¥3,300 (excl. tax ¥3,000)